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Opinion: Web 2.0 Expo: Avinash Kaushik and Testing 
WebProNews | by Pat McCarthy | Thu, Apr 19
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Abandonment is the only way people can leave your site and hurt your conversion rate, so naturally improving the abandonment rate on each page of your website will help your conversion rate.
Google Website Optimizer - The only free tool, but have to be using Adwords.
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Fri, Dec 11 | from Webware.com
