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Opinion: Web 2.0 and Advertising: Do We See Eye to Eye? external link

O'Reilly Radar | by Dale Dougherty | Wed, Nov 28

O'Reilly Radar is the #5 Blogger for Web 2.0

In traditional media, there are common practices governing the proportion of commercials to programming on TV or the amount of advertising to editorial in newspapers and magazines. Google also established a fairly comfortable mix between advertising and content on its search pages,...

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